*** READY TO LAUNCH? JUST A FEW MORE DAYS 07/02/09 ***
WHAT IS IT?
The best marketing campaign, the highest search engine ranking and placement and the most pay per click dollars spent are useless without an effective method of capturing leads and managing the follow-up. iCobb is pleased to present iLandings with only one function: increase your return on your online and offline marketing efforts.
HOW DOES IT WORK?
iLandings will create and host your landing pages. A landing page is a specific page created to match your existing website or your branded, campaign specific design to which your campaigns and efforts will direct users.
iLandings will create any questionnaire you need to capture the type of information you are interested in gathering. We will help you understand privacy issues that effect the gathering and storing of information in digital format and work with you to ensure you are compliant.
HOW MUCH DOES IT COST?
iLandings understands the impact of the current economic conditions on your small business and large business as well. For this reason we will work with you to very carefully craft only the most important features of online lead capture and contact management. In fact we can eliminate the contact management and let you handle that directly from your computer by exporting the data and plugging it into your CMS or MMS. Pricing literally starts at $99 for lead capturing landing pages. For that price you get a simple form that refreshes to your specified URL but captures the data for you. We verify all email addresses to ensure they are real addresses. We also attempt to verify that the email address and the connection are related but we allow any "real" email address.
That basic package will track your visitors (where they came from, what they were viewing when they came, where they are geographically located, etc.) and store their data in a database for you to retrieve securely at your convenience. We will plug in your logo and your welcome message along with your 6 form field questions.
Optionally we can make sure they provided an accurate email address by sending a verification request to the email address provided and only activated their data after they have verified the email - though you will have access to unverified data as well.
WHAT IS AN ONLINE CONTACT MANAGEMENT SYSTEM (CMS)?
You may also choose to employee a server powered follow-up system which allows you to maintain an automated or semi-automated follow-up system. Sending emails directly from your database to your clients through our DS3 connections is much faster than using your connection (in most cases) and puts everything at the touch of a button. We can even design your CMS to allow an administrator to dispatch specific leads to specified agents. For example you may want all of your Georgia leads going to a specified account executive.
WHY USE iLANDINGS?
Ken Cook, founder and director of iLandings has over 20 years of experience with online marketing going back to the BBS days and tapping providers such as Prodigy and AOL in the pre-Web world. Our developers are all experienced business owners, consultants and managers and therefore fully understand the need for accuracy in everything from design to verbiage.
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